Global Brand Consistency & Creative Direction for Young Living

As International Art Director at Young Living, I was responsible for ensuring brand consistency on a global scale. I collaborated with designers across international markets to maintain a cohesive visual identity and provided creative direction to align regional adaptations with the company's core branding. I art-directed multiple international photoshoots and played a key role in establishing branding standards for the entire organization. Other projects I did as an art director include for their Goldenhour eyeshadow and the Simplified by Jacob + Kait collection. I also worked as a prop stylist for a number of international photo shoots including the Bloom products for the Asian market.

My work spanned across packaging, social media, advertising, campaigns, presentations, trade show graphics, booklets, sharing guides, and large-scale assets like billboards. Notably, I contributed to packaging projects, including the doghouse packaging for the new puppy diffuser. Beyond my core responsibilities, I took the initiative to design an app concept that I believed would enhance the company’s offerings.